# Keeper Dating, Inc. - Privacy Notice

**Last updated August 12, 2026  
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This Privacy Notice explains how Keeper Dating, Inc. (“Keeper,” “we,” “us,” or “our”) collects, uses, shares and protects personal information when you use our websites, mobile apps, and related services (collectively, the “Services”).

If you do not agree with this Privacy Notice, please do not use the Services.

You can contact us at [support@keeper.ai](mailto:support@keeper.ai) with any questions about privacy or your rights.

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**Privacy at a glance**

Keeper handles highly personal dating information, and we treat that responsibility seriously.

-   We do not sell your personal information to data brokers.
-   We use your information to provide matchmaking, improve recommendations, keep users safe, support the service, and develop better models.
-   We share limited information with prospective matches only as part of the introduction process.
-   We use trusted service providers and AI systems to operate and improve Keeper.
-   We may work with selected AI/research/model-development partners under contractual safeguards, and we obtain consent for sensitive uses where required.
-   We may publish aggregate, anonymized, or deidentified insights, including in public communications such as our website, blog, research reports, press materials, marketing materials, and company or authorized founder, executive, employee, or representative social media accounts, including X/Twitter. We do not publish individual user records or insights that identify you or could reasonably be used to identify you.
-   Some privacy laws define “sale” or “sharing” broadly, so we provide required notices and opt-out choices where applicable.  
    

## **1\. Scope**

This Privacy Notice applies when you:

-   Visit our websites, including [https://keeper.ai](https://keeper.ai/)
-   Use our apps or online products
-   Communicate with us, for example by email, social media or at events

This Notice applies globally. In some regions (for example the European Economic Area, United Kingdom, California, Colorado, Virginia, etc.) you may have additional rights. See the “Region-specific information” section below.

### 1.1 How we use research data terms

-   Aggregate data means information combined across many users so it does not describe one individual. **Public aggregate insights** means statistics, observations, rankings, comparisons, charts, commentary, or trend analyses derived from aggregate, anonymized, or deidentified information and shared publicly. This may include publication through Keeper’s website, blog, research materials, press materials, marketing materials, presentations, interviews, podcasts, newsletters, or company or authorized founder, executive, employee, or representative social media accounts, including X/Twitter. Public aggregate insights do not include individual user records and must not identify, or reasonably enable someone to identify, a particular person.
-   Deidentified or anonymized data means information processed so it cannot reasonably identify you, and we maintain it in that form as required by law.
-   Pseudonymous data means direct identifiers, such as name or contact details, are replaced with an internal ID, but the data may still relate to one individual record and is therefore protected as personal information where required.

Not all research or model-development data is anonymized. Where individual-level data is needed, we use safeguards such as pseudonymization, minimization, access controls, contractual restrictions, and consent where required.

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## **2\. Information we collect**

### **2.1 Information you provide to us**

We collect information you choose to give us, which may include:

-   Identifiers and contact details
-   Name, email address, phone number
-   Login credentials and authentication information
-   Profile and account information
-   Age, gender, location, occupation, education
-   Photos, biography and other details you add to your profile
-   Preferences about potential matches
-   Sensitive and special category information (where allowed by law and with your consent where required)

Depending on how you use the Services, you may choose to share:

-   Racial or ethnic origin
-   Religious or philosophical beliefs
-   Political opinions
-   Sexual orientation and dating preferences
-   Psychometric information, values, personality traits, personal history
-   Other information you choose to share that could be considered sensitive in your jurisdiction
-   Communications and content
-   Messages you send to us or to other users through the Services
-   Support requests, survey responses, and feedback
-   Safety, verification, and enforcement information
-   Reports, allegations, complaints, appeals, supporting evidence, and communications concerning suspected misconduct, fraud, impersonation, or safety risks
-   Identity, age, account-control, or eligibility information you provide in response to a verification request
-   Identification documents, photographs, selfies, videos, court records, registry records, or other materials you voluntarily provide during a safety review or appeal
-   Payment information

If you purchase paid features, our payment processors collect payment card details and billing information. We receive limited information about the transaction (for example, last four digits of card, transaction status).

### **2.2 Information we collect automatically**

When you use the Services, we automatically collect certain information, such as:

-   Device and usage information
-   IP address, device type, operating system, browser type
-   Information about how you interact with the Services, including pages viewed, features used, clicks, time and date of activity
-   Log and diagnostic data
-   Log files, error reports, performance data
-   Approximate location
-   Rough location based on IP address or device settings, to support features like distance filtering and regional content.
-   Account access and audit logs, such as login and authentication events, timestamps, and activity associated with use of the Services, to help maintain security and prevent misuse.

### **2.3 Information from third parties**

We may receive information about you from:

-   service providers that assist with identity or age verification, account security, fraud prevention, public-record research, background screening, analytics, advertising, communications, or customer support;
-   reports submitted by members or other people, including associated messages, screenshots, photographs, links, documents, and other supporting evidence;
-   publicly available sources, including sex-offender registries, court records, criminal records, professional or governmental databases, news reports, websites, and social media, where permitted by law;
-   law enforcement, regulators, courts, victim-assistance organizations, safety organizations, and other third parties where permitted by law; and
-   partners that promote Keeper or integrate with the Services.

Information obtained from these sources may include identity and contact information, account and device information, verification results, reported conduct, criminal-history or registry information, court information, fraud or security indicators, and other information relevant to safety, eligibility, account integrity, legal compliance, or enforcement.

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## **3\. How we use your information**

We use the information we collect for the following purposes, where allowed by applicable law and based on appropriate legal bases (for example, your consent, performance of a contract, legitimate interests, legal obligations).

### **3.1 Providing and improving the Services**

We use your information to:

-   Create and manage your account
-   Provide matching, recommendations and other core features
-   Facilitate communication between you and other users
-   Provide customer support and respond to your requests
-   Maintain, repair and improve the Services

### **3.2 Personalization, marketing and communications**

We use your information to:

-   Personalize content, recommendations and offers
-   Send you transactional messages, such as service notifications
-   Send you marketing communications, where permitted, and measure their effectiveness
-   Create and share public aggregate insights about dating, compatibility, preferences, traits, relationship outcomes, product usage, and other overall trends, including for research, educational, marketing, press, and public communications purposes.
-   Show you advertising on and off the Services, where permitted, including using cookies and similar technologies

You can opt out of marketing communications as described in the “Your Rights and Choices” section.

### **3.3 Internal AI and model training**

A core part of how Keeper operates is through algorithms and models that help us understand preferences, predict compatibility and improve the experience.

We use your information, including certain traits and behavioral data, for internal AI/model training and development, such as to:

-   Train and improve models that score or rank potential matches
-   Improve models used for safety, fraud and abuse detection
-   Power recommendation, search and discovery features
-   Analyze product performance and test new features
-   Build tools that help us understand and support users more effectively

Where required by law (for example in the EU/UK for special category data, or in some US states for sensitive personal data), we will only use your sensitive information for these internal AI/model training purposes with your explicit consent. You can withdraw that consent at any time as described in the “Your Rights & Choices” section, and we will stop using your information for those optional AI/model training purposes going forward.

### **3.4 Sharing traits with select partners for model development and research**

In addition to internal model training, we may, in some cases, share certain traits and related information with carefully selected partners who help us research, develop and improve models and technologies.

For example, we may work with partners to analyze or train models on:  

-   trait vectors, psychometric scores, and item‑level questionnaire responses  
    
-   demographic information such as age range, location, gender  
    
-   high‑level outcome labels like whether a conversation led to a second date or a long‑term relationship  
    

When we share information for these purposes:  

-   We limit what is shared to what is reasonably necessary for the specific project.  
    
-   We may share data at the individual‑record level in pseudonymous form (for example, with an internal study ID instead of your name or contact details).  
    
-   We require partners by contract to  
    -   use the information only for the agreed research or model‑development purposes  
        
    -   protect it with appropriate security measures  
        
    -   not use it to market directly to you  
        
    -   not attempt to identify you from the shared data, except where strictly necessary as a service provider acting on our instructions

Where required by law, and especially when sensitive information is involved (for example sexual orientation, religious beliefs, political opinions, racial or ethnic origin or detailed psychometrics), we will only use and share your traits with such partners with your opt‑in consent. You may withdraw that consent at any time, and we will stop using or sharing your information for these optional purposes going forward.

### **3.5 Aggregated, anonymized, deidentified, and public aggregate insights**

We may use, create, publish, and share aggregate, anonymized, or deidentified information that does not identify individuals, including for research, analytics, product development, commercial, educational, marketing, press, and public communications purposes.

For example, we may:

-   Publish or share statistics, charts, commentary, or other insights about overall trends, such as dating preferences, compatibility patterns, personality or trait distributions, demographic patterns, relationship goals, product usage, relationship outcomes, or other aggregated observations.
-   Share public aggregate insights through our website, blog, research reports, press materials, marketing materials, presentations, podcasts, newsletters, interviews, or company or authorized founder, executive, employee, or representative social media accounts, including X/Twitter.
-   Provide partners with anonymized or deidentified insights about dating preferences, compatibility, relationship outcomes, product usage, or other overall trends.
-   Use aggregate, anonymized, or deidentified information to help design new features, products, services, APIs, scoring tools, research outputs, or commercial offerings.
-   Develop and commercialize products and services, including APIs and scoring tools, that incorporate models trained on aggregate, anonymized, or deidentified information. These products return predictions, scores, or insights and do not expose individual user records.
-   We do not publish individual user records as public aggregate insights. We also do not publish aggregate, anonymized, or deidentified information in a way that we believe could reasonably be used to identify you or infer information about you as an individual, taking into account the sensitivity of the information, the size of the group, the specificity of the attributes, available technology, and other information likely to be available.
-   Where public aggregate insights involve sensitive topics, such as sexual orientation, dating preferences, racial or ethnic origin, religious or philosophical beliefs, political opinions, psychometric information, values, personality traits, personal history, or other information that may be considered sensitive in your jurisdiction, we apply additional safeguards. These may include suppressing small groups, generalizing categories, removing unusual combinations of traits, limiting geographic or demographic specificity, and reviewing public disclosures before publication.

When we say “anonymized,” we mean information that has been processed so that it cannot reasonably be used to identify you or infer information about you as an individual, taking into account available technology and other information likely to be used.

We may also use deidentified information as defined by applicable law, and we will maintain and use such information in deidentified form and not attempt to reidentify it, except to test our deidentification processes or as otherwise permitted by law.

### **3.6 Safety, security, eligibility, and legal compliance**

We use information to:

-   protect the safety and integrity of members, other people, and the Services;
-   verify account information and, where appropriate, identity, age, or control of an account;
-   assess whether a person satisfies our account-eligibility requirements;
-   conduct targeted public-record, criminal-history, court-record, or sex-offender-registry reviews where permitted by law;
-   receive, investigate, document, and resolve safety reports, appeals, fraud, impersonation, abuse, exploitation, and other harmful activity;
-   detect and prevent suspended or barred people from creating or maintaining additional accounts;
-   preserve information relevant to safety incidents, disputes, enforcement actions, or legal proceedings;
-   enforce our Terms and Conditions, Safety and Acceptable Use Policy, and other agreements;
-   provide appropriate safety notices to potentially affected members;
-   make reports to or cooperate with law enforcement, emergency services, child-protection organizations, regulators, courts, or other appropriate authorities; and
-   comply with applicable legal and regulatory obligations and respond to lawful requests.

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## **4\. Legal bases for processing (EEA / UK / similar jurisdictions)**

Where GDPR or similar laws apply, we process personal data on the following legal bases:

-   **Consent:** for example, for certain marketing activities, processing of special category data (such as sexual orientation, religious beliefs, political opinions, racial or ethnic origin, psychometrics) and for sharing traits with select partners for model development in some jurisdictions. You can withdraw consent at any time.
-   **Performance of a contract:** to provide the Services, including creating your account, matching and communications.
-   **Legitimate interests:** to improve and protect our Services, prevent fraud, perform analytics, and develop models, provided these interests are not overridden by your rights and interests.
-   **Legal obligations:** to comply with applicable laws, regulatory requirements and legal processes.
-   **Vital interests:** in rare cases, to protect your or another person’s vital interests.

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## **5\. How we share personal information**

We do not sell personal information in the everyday sense of the word. In some jurisdictions, certain sharing for advertising or analytics, or sharing with model development partners, may be considered a “sale” or “sharing” under applicable law. We explain your choices for those uses in the “Your Rights and Choices” section.

We may share personal information with:

### **5.1 Service providers and vendors**

Third party companies that provide services to us, such as:

-   Hosting, storage and cloud infrastructure
-   Security and fraud prevention
-   Identity verification, age verification, public-record research, criminal-background screening, and sex-offender-registry screening, where used
-   Customer support and communication tools
-   Analytics, performance monitoring and product research
-   Payment processing
-   Marketing and advertising technology

These providers may only use personal information to perform services for us and must protect it appropriately.

### **5.2 AI, research and development partners**

As described above, we may share certain traits and related information with carefully selected partners that help us research, evaluate and develop models and technologies. We require contractual protections and, where required by law, obtain your consent before sharing sensitive traits for these purposes.

### **5.3 Other users and prospective matches**

To provide matching, introductions, and related features, we may show certain information about you to other users and to prospective matches. This may include information you provide in your profile (for example, your name, age, photos, location range, and profile content) and may also include limited compatibility-related insights or context needed to facilitate introductions, consistent with our safety policies and the way the Services operate. In some cases, this may include information that could be considered sensitive in your jurisdiction, where permitted by law and consistent with your choices and applicable consent requirements.

Please use care when deciding what information you include in your profile or share through the Services. While we require users to follow our rules and may take action for misuse, we cannot guarantee that other users will not copy, record, or disclose information they access.

### **5.4 Business transfers**

We may share or transfer information in connection with any merger, sale of company assets, financing, acquisition, or similar transaction. Your information would remain subject to this Notice or an equivalent that provides at least the same level of protection.

### **5.5 Legal and safety disclosures**

We may disclose personal information when we reasonably believe disclosure is necessary to:

-   comply with applicable law, regulation, legal process, court order, or governmental request;
-   investigate or enforce our agreements and policies;
-   detect, prevent, investigate, or respond to fraud, abuse, exploitation, criminal activity, or a threat to public or personal safety;
-   protect Keeper, our members, another person, or the public;
-   preserve evidence or establish, exercise, or defend a legal claim; or
-   make a report to or cooperate with law enforcement, emergency services, child-protection organizations, regulators, courts, victim-assistance organizations, or another appropriate authority.

When appropriate to address a credible risk of serious or continuing harm, we may provide a limited safety notice to members who were introduced to, exchanged contact information with, or otherwise had contact through Keeper with a reported member.

A safety notice may disclose that Keeper received a report or took action against an account and may provide safety recommendations or victim-assistance resources. We generally do not disclose the reporting person’s identity or unnecessary details unless the reporting person authorizes disclosure, disclosure is required by law, or we reasonably determine that limited disclosure is necessary to prevent serious harm.

We seek to limit these disclosures to information reasonably necessary for the applicable legal, safety, or enforcement purpose.

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## **6\. Cookies and tracking technologies**

We and our partners use cookies and similar technologies to operate the Services, understand usage, and provide analytics and advertising.

These technologies, including analytics services such as Google Analytics and Mixpanel, automatically collect device identifiers, IP addresses, and browsing activity when you use the Services.

You can manage cookie preferences in your browser settings or by using browser-based opt-out mechanisms. We honor opt-out preference signals (such as Global Privacy Control) where required by applicable law.

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## **7\. Data retention**

We retain personal information only for as long as reasonably necessary for the purposes described in this Notice, including:

-   `while you have an active account;`
-   `for a reasonable period after account closure for backups, dispute resolution, fraud prevention, safety, security, and legal compliance;`
-   `for as long as necessary to investigate or document a safety report, complaint, appeal, fraud matter, or enforcement action;`
-   `for as long as reasonably necessary to protect members and prevent a suspended or permanently barred person from evading an enforcement action;`
-   `for as long as necessary to establish, exercise, or defend legal claims; and`
-   `for a longer period where required by law.`

`We may retain safety reports, enforcement records, appeal records, verification results, relevant communications, and limited identifiers associated with suspended or barred accounts after account closure when reasonably necessary to protect members, prevent ban evasion, preserve evidence, resolve disputes, comply with law, or document our safety practices.`

`Retention periods may differ based on the nature and sensitivity of the information, the potential risk of harm, legal requirements, limitation periods, and operational need.`

`When we no longer reasonably need personal information, we will delete it, anonymize it, or securely store and isolate it from further use until deletion is possible.`

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## **8\. Security**

We use a combination of technical and organizational measures designed to protect personal information against unauthorized access, loss, misuse or alteration. No method of transmission or storage is completely secure. If you believe your account or information is at risk, contact us immediately.

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## **9\. Children**

The Services are intended for adults. We do not knowingly collect personal information from anyone under 18. If we learn that we have collected personal information from a child under 18, we will delete it and may take steps to close the account.

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## **10\. Your rights and choices**

Your rights and choices depend on where you live. Subject to applicable law, you may have some or all of the following rights.

### **10.1 Access, correction and deletion**

You may have the right to:

-   Request access to personal information we hold about you
-   Request correction of inaccurate information
-   Request deletion of your personal information

You can often do this directly through your account settings. You can also contact us at [support@keeper.ai](mailto:support@keeper.ai).

### **10.2 Portability and restriction**

In some regions you may have the right to:

-   Request a copy of certain information in a portable format
-   Request that we restrict certain processing

### **10.3 Choices about marketing**

You can opt out of marketing emails by using the unsubscribe link in those emails or by contacting us. Even if you opt out, we may still send you non-promotional messages, such as service notifications.

### **10.4 Choices about AI/model training, public aggregate insights, and partner sharing**

Where required by law, we will ask for your consent before:

-   Using your sensitive personal information, for example sexual orientation, religious beliefs, political opinions, racial or ethnic origin, psychometrics, dating preferences, values, personality traits, or personal history, for optional internal AI/model training that is not strictly necessary to provide the Services
-   Using your sensitive personal information (for example sexual orientation, religious beliefs, political opinions, racial or ethnic origin, psychometrics) for optional internal AI/model training that is not strictly necessary to provide the Services
-   Sharing certain traits with select partners for model development beyond their role as service providers

In applicable regions you may:

-   Withdraw your consent for these uses at any time in your account settings or by contacting us
-   Object to certain profiling or automated decision-making, and request human review in some cases

Withdrawing consent does not affect processing that has already occurred, but we will stop using your information for those optional purposes going forward.

### **10.5 Choices under “sale” or “sharing” rules (for example California)**

In some jurisdictions, certain data uses or disclosures may be treated as a “sale” or “sharing” of personal information for targeted advertising purposes. Where required:

-   We will disclose these practices in region-specific addenda
-   We will provide a way to opt out of sale or sharing, such as a “Do Not Sell or Share My Personal Information” link or setting
-   We will honor browser-based or device-based opt-out preference signals where required

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## **11\. Region specific information**

We provide additional information here for residents of certain regions. This section does not limit the rest of this Notice.

### **11.1 California (CCPA/CPRA)**

If you are a resident of California, you have specific rights with respect to your “personal information” as defined by the California Consumer Privacy Act (as amended).

We include, by reference, a California specific addendum that:

-   Lists the categories of personal information we collect, use and disclose
-   Explains whether and how we “sell” or “share” personal information as those terms are defined in California law
-   Describes your rights to know, correct, delete and opt out, and how to exercise them
-   Explains how we respond to authorized agents and verifiable requests

You can request a copy of this addendum or exercise your rights by contacting [support@keeper.ai](mailto:support@keeper.ai) or as otherwise described in the addendum and on our website.

### **11.2 EEA, UK and Switzerland**

If you are in the EEA, UK or Switzerland:

-   Keeper Dating, Inc. is the controller of your personal data.
-   You have the rights described above, plus the right to lodge a complaint with your local data protection authority if you believe our processing violates applicable law.
-   We may transfer your personal data to countries outside the EEA/UK that may not provide the same level of data protection. Where we do so, we will use appropriate safeguards, such as standard contractual clauses.

### **11.3 Canada**

If you are in Canada, you have rights similar to those described above, including:

-   The right to access and correct your personal information
-   The right to withdraw consent to certain processing
-   The right to lodge a complaint with the Office of the Privacy Commissioner of Canada or your provincial regulator

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## **12\. International data transfers**

We are based in the United States and may process and store information in the United States and other countries. These locations may have data protection laws that are different from those in your country.

Where required by law, we use appropriate safeguards when transferring personal data, such as standard contractual clauses.

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## **13\. Changes to this Privacy Notice**

We may update this Privacy Notice from time to time to reflect changes in our practices or legal requirements. When we do so, we will revise the “Last updated” date at the top. For material changes, we may provide additional notice, such as by email or in-app message.

Where required by law, we will seek your consent to material changes that affect how we use personal information already collected.

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## **14\. Contact us**

If you have questions or concerns about this Privacy Notice, or if you wish to exercise your rights, you can contact us at:

**Email:** [support@keeper.ai](mailto:support@keeper.ai)

### **Mailing address:**

Keeper Dating, Inc.

1111B S Governors Ave, #6044

Dover, DE 19904

United States